What to ask for
- Ask for
- Partial access: Manage campaigns (ad account) Partner access
- Minimum safe access
- Manage campaigns on the one ad account, plus the Ads task on the Page you advertise for. Billing stays with the client.
- Client needs
- Full access (formerly full control) of their business portfolio, plus your business portfolio ID.
Ask for Partial access: Manage campaigns (ad account) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds full access (formerly full control) of their business portfolio, plus your business portfolio id. Tick them off as you go.
What breaks if the role is wrong
- Too lowView performance: reports only; creating or editing ads fails.
- Too highManage ad accounts also controls settings, finances and permissions.
- GotchaMeta renamed 'full control' to 'full access'. Some help pages and screens still say 'full control'; they mean the same level.
- GotchaPage ads also need the Ads task (or full access) on the Page.
- GotchaInstagram ads need the account connected to a Page plus ad-account access.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://www.facebook.com/business/help/1242256693745272 · checked Oct 14, 2026
- https://www.facebook.com/business/help/1717412048538897 · checked Oct 14, 2026
- https://www.facebook.com/business/help/442345745885606 · checked Oct 14, 2026
- https://www.facebook.com/business/help/155909647811305 · checked Oct 14, 2026
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Related
Part of Meta (Facebook & Instagram) access
Every role on Meta (Facebook & Instagram), one page.
How to give agency access to a Facebook ad account
Ask forPartial access: Manage campaigns
What Meta access do I need to only view a client's ad reports?
Ask forPartial access: View performance (ad account)
How to give agency access to a Meta Pixel (dataset)
Ask forPartial access: Use events dataset
Meta (Facebook & Instagram Ads) access guide
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.