What to ask for
- Ask for
- Publish (container permission) User access
- Minimum safe access
- Publish on the one container; still User, not Administrator, at account level.
- Client needs
- Administrator on the Tag Manager account.
Ask for Publish (container permission) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds administrator on the tag manager account. Tick them off as you go.
Google Tag Manager: Publish container changes0 / 4
What breaks if the role is wrong
- Too lowEdit or Approve: your workspace changes sit unpublished.
- GotchaPublish permission on GTM can also be used to verify Search Console ownership; agree on that when offboarding.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/tagmanager/answer/6107011 · checked Oct 13, 2026
- https://support.google.com/webmasters/answer/7687615 · checked Oct 13, 2026
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