What to ask for
- Ask for
- Partial access: Content, Ads and/or Insights (per SOW) Partner access
- Minimum safe access
- Posting: Content. Page ads: Ads. Reporting: Insights. Add only what the SOW covers.
- Client needs
- Full access (formerly full control) of the business portfolio, plus your business portfolio ID.
Ask for Partial access: Content, Ads and/or Insights (per SOW) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
| Permission | Level | Lets the agency |
|---|---|---|
| Content | Partial access | Create, manage or delete posts, stories and more as the Page |
| Community activity | Partial access | Review and respond to comments, remove unwanted content, report activity |
| Messages and calls | Partial access | Send and respond to messages and calls as the Page |
| Ads | Partial access | Create, manage and delete ads for the Page |
| Insights | Partial access | See how the Page, content and ads perform |
| Everything except sensitive actions | Full access (partner) | All tasks; can't delete the Page or connect/disconnect Instagram |
What the client clicks
Send these steps to the person who holds full access (formerly full control) of the business portfolio, plus your business portfolio id. Tick them off as you go.
What breaks if the role is wrong
- Too lowMissing the Ads task: ad creation for the Page fails even with ad account access.
- Too highFull access lets the partner give and remove other people's access to the Page.
- GotchaMeta renamed 'full control' to 'full access'. Some help pages and screens still say 'full control'; they mean the same level.
- GotchaPartners with full access (shown as full control on Meta's partner Page article) still can't delete or deactivate the Page, or connect or disconnect an Instagram account.
- GotchaTasks are granted one by one: a missing task looks like a broken connection.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://www.facebook.com/business/help/1242256693745272 · checked Oct 14, 2026
- https://www.facebook.com/business/help/1717412048538897 · checked Oct 14, 2026
- https://www.facebook.com/business/help/1811748502628726 · checked Oct 14, 2026
- https://www.facebook.com/business/help/1101781386943864 · checked Oct 14, 2026
- https://www.facebook.com/business/help/442345745885606 · checked Oct 14, 2026
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Meta access guide
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.