What to ask for
- Ask for
- Read-only User access
- Minimum safe access
- Read-only. Email-only is lower but only receives notification emails and reports; it can't open campaigns.
- Client needs
- Admin access on the Google Ads account.
Ask for Read-only and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds admin access on the google ads account. Tick them off as you go.
Google Ads: View reports0 / 4
What breaks if the role is wrong
- Too lowEmail-only: no access to campaigns or the reporting UI.
- Too highStandard can edit campaigns and some billing settings.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/google-ads/answer/9978556 · checked Oct 13, 2026
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