What to ask for
- Ask for
- Manager account link (accepted by a client Admin) Manager-account link
- Minimum safe access
- A manager link without ownership, unless you need monthly invoicing or to manage the client's users.
- Client needs
- Admin access on the Google Ads account.
Ask for Manager account link (accepted by a client Admin) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
Permission levelsscroll →
| Permission | Level | Lets the agency |
|---|---|---|
| Manager link | Recommended | Your manager-account admins manage campaigns and get notifications |
| Manager link with ownership | Higher | Also edit the client's users, managers and product links |
| Standard user (alternative) | User | Edit campaigns without a manager link |
What the client clicks
Send these steps to the person who holds admin access on the google ads account. Tick them off as you go.
Google Ads manager account (MCC) link: Manager account0 / 4
What breaks if the role is wrong
- Too lowA Standard or Read-only user on the client side can't accept the request; it stays pending.
- GotchaWith ownership, your admins can also edit the client's users and product links.
- GotchaWithdraw stale requests under Sub-account settings → Sent Link Requests.
- GotchaMonthly invoicing or a credit line needs manager-account ownership.
- GotchaLinking Merchant Center is a separate product link that needs Admin.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/google-ads/answer/7459601 · checked Oct 14, 2026
- https://support.google.com/google-ads/answer/9978556 · checked Oct 14, 2026
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