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How to give agency access to a LinkedIn Company Page

Last updated · roles checked against LinkedIn Company Page help

The short answer

Ask for Content admin. It can post, sponsor or boost posts, manage events and messages, and view analytics. Only a Super admin can add admins; Analyst is view-only.

What to ask for

Ask for
Content admin User access
Minimum safe access
Content admin (Analyst if you only report).
Client needs
Super admin on the Company Page. The agency member must be a 1st–3rd degree connection and follow the Page.

Ask for Content admin and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.

Permission levelsscroll →
PermissionLevelLets the agency
Super adminOwner-levelEverything, including adding or removing admins and deactivating the Page
Content adminRecommendedPost, sponsor posts, events, messages, analytics
AnalystReadView and export analytics

What the client clicks

Send these steps to the person who holds super admin on the company page. the agency member must be a 1st–3rd degree connection and follow the page. Tick them off as you go.

LinkedIn Company Page: Company Page0 / 4

What breaks if the role is wrong

  • Too lowAnalyst: analytics only, no posting.
  • Too highSuper admin can remove other admins, including the client's.
  • GotchaNo Add admin button means you're not a Super admin.
  • GotchaOne Page admin role per person; paid media admin roles are separate and can be several.
  • GotchaSponsored Content as the Page still runs through a Campaign Manager ad account.
  • GotchaShowcase Pages need their own admin access.

Copy this access request

Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

Sources

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