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What GA4 access do I need to view a client's reports?

Last updated · roles checked against Google Analytics 4 help

The short answer

Ask for Viewer on the property. Viewer can see settings and data and build explorations; ask for Analyst only if you need to share explorations with others on the property.

What to ask for

Ask for
Viewer User access
Minimum safe access
Viewer on the one property (not the account), optionally with No Cost Metrics / No Revenue Metrics restrictions.
Client needs
Administrator on the GA4 account or property.

Ask for Viewer and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.

What the client clicks

Send these steps to the person who holds administrator on the ga4 account or property. Tick them off as you go.

Google Analytics 4: View reports0 / 4

What breaks if the role is wrong

  • Too highAccount-level access is inherited by every property in the account.
  • Too highEditor or Administrator can change settings or manage users.

Copy this access request

Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

Sources

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