Which role to ask for, by task
One row per job. Ask for the role in the second column and nothing broader: the smallest role that does the job is easier for the client to approve, easier to audit, and simpler to remove when the work ends.
Role by taskscroll →
| Task | Ask for | Access type |
|---|---|---|
| Run ads | Campaign manager (ad account) + Content admin (Page) | User access |
| Ad account | Campaign manager | User access |
| Company Page | Content admin | User access |
What the client needs before starting
Only someone with these rights can add the agency. If your contact doesn't have them, ask who does first.
- LinkedInAccount manager or Billing admin on the ad account; Super admin on the Page for the Page role.
- LinkedIn ad accountAccount manager or Billing admin on the ad account.
- LinkedIn Company PageSuper admin on the Company Page. The agency member must be a 1st–3rd degree connection and follow the Page.
Step-by-step pages for LinkedIn (Ads + Pages)
Run ads
- What LinkedIn access do I need to run ads for a client?→ Campaign manager (ad account) + Content admin (Page) · Campaign manager on the one ad account. Not Account manager unless you manage users.
Ad account
- How to give agency access to LinkedIn Ads→ Campaign manager · Campaign manager on the one ad account (Viewer for reports). Billing stays with the client.
Company Page
- How to give agency access to a LinkedIn Company Page→ Content admin · Content admin (Analyst if you only report).
What the client clicks
The top-level clicks in LinkedIn (Ads + Pages). Each task page above has the exact role to pick at the last step.
- Campaign Manager: open the ad account → account settings → Manage access, add the agency member as Campaign manager.
- Page: in the super admin view, Settings → Manage admins → Page admins → Add admin.
- Search the agency member, choose Content admin and Save.
What breaks if the role is wrong
- Too low · Run adsViewer: reports only, no campaign edits.
- Missing · Run adsNo Page role: you can't create ads as the Page or download leads.
- Too low · Ad accountViewer or Creative manager: you can't create campaigns or ad sets.
- Too high · Ad accountAccount manager can add and remove users and edit account details.
- Too low · Company PageAnalyst: analytics only, no posting.
- Too high · Company PageSuper admin can remove other admins, including the client's.
Copy this access request
One message for every LinkedIn (Ads + Pages) role above. Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://www.linkedin.com/help/lms/answer/a425731 · checked Oct 14, 2026
- https://www.linkedin.com/help/linkedin/answer/a550647 · checked Oct 14, 2026
- https://www.linkedin.com/help/linkedin/answer/a569144 · checked Oct 14, 2026
Last updated
Skip the back-and-forth: send your client one AuthHub link.
One branded link walks each client through official invites on 15+ platforms. $29/$79/$149 for 5/20/50 active clients.