What to ask for
- Ask for
- Campaign manager (ad account) + Content admin (Page) User access
- Minimum safe access
- Campaign manager on the one ad account. Not Account manager unless you manage users.
- Client needs
- Account manager or Billing admin on the ad account; Super admin on the Page for the Page role.
Ask for Campaign manager (ad account) + Content admin (Page) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds account manager or billing admin on the ad account; super admin on the page for the page role. Tick them off as you go.
What breaks if the role is wrong
- Too lowViewer: reports only, no campaign edits.
- MissingNo Page role: you can't create ads as the Page or download leads.
- GotchaOnly Billing admins and Account managers can add people to the ad account.
- GotchaTo be added to the Page you must follow it and be a 1st–3rd degree connection.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://www.linkedin.com/help/lms/answer/a425731 · checked Oct 14, 2026
- https://www.linkedin.com/help/linkedin/answer/a550647 · checked Oct 14, 2026
- https://www.linkedin.com/help/linkedin/answer/a569144 · checked Oct 14, 2026
Last updated
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Related
Part of LinkedIn (Ads + Pages) access
Every role on LinkedIn (Ads + Pages), one page.
How to give agency access to LinkedIn Ads
Ask forCampaign manager
How to give agency access to a LinkedIn Company Page
Ask forContent admin
What Meta access do I need to run ads for a client?
Ask forPartial access: Manage campaigns (ad account)
LinkedIn access guide
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.