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Platform Access Guide

How to Get LinkedIn Ads Access for Agencies

Updated

LinkedIn splits Company Page access and Ad Account access. Connect, then grant the ad account role — or send one AuthHub link.

Quick Answer

You and the client must be connected on LinkedIn first. The client opens Campaign Manager, Account Settings, then Manage Access, searches for you, and assigns Campaign Manager. Company Page access is a different grant and does not include ads. Accept the invitation in Campaign Manager before you expect the account to appear.

  1. Connect with the client on LinkedIn if you are not already connected.
  2. Client opens linkedin.com/campaignmanager (or /adaccount) and signs in.
  3. Client opens Account Settings (gear) → Manage Access.
  4. Client clicks Add people and searches your name or email.
  5. Client assigns Campaign Manager (or Viewer / Account Manager as needed).
  6. You accept the invitation and confirm the ad account appears.

Why LinkedIn Ads Access Trips Agencies Up

Company Page permissions and Ad Account permissions are separate systems. Page admin does not let you run Sponsored Content. LinkedIn also requires a first-degree connection before the client can find you in Manage Access. Request the ad account role you need, and a page role only if you will post organic content.

Step-by-Step: Requesting LinkedIn Ads Access

Method 1: Manual process (free, time-consuming)

  1. Confirm you and the client contact are connected on LinkedIn.
  2. Client opens Campaign Manager and selects the ad account to share.
  3. Client clicks the gear (Account Settings) and chooses Manage Access.
  4. Client clicks Add people, searches your name or work email, and selects a role. Campaign Manager is the usual agency role.
  5. Client sends the invitation. You accept it in Campaign Manager.

Pro tip: If you do not appear in search, the connection is missing or you are searching the wrong ad account. Page admin is not a substitute for an ad account role.

Method 2: Using AuthHub (5 minutes)

Send one AuthHub link. The client signs in with LinkedIn and can authorize LinkedIn Ads (and Pages when requested) without hunting Manage Access. Optional intake questions stay on the same link.

Common Problems and Solutions

ProblemSolution
Agency does not appear when adding peopleConnect on LinkedIn first, then retry Manage Access on the correct ad account.
You can post on the Page but cannot see adsGrant a Campaign Manager ad account role. Page roles do not include paid access.
Invitation accepted but account missingSwitch ad accounts in the Campaign Manager picker. Confirm you accepted on the same LinkedIn user the client added.
Need billing vs campaign workCampaign Manager cannot touch billing. Account Billing Admin is usually the client. Account Manager can manage users without billing.

LinkedIn Ads Roles

RoleViewCreate / edit campaignsManage usersBillingUse case
ViewerYesNoNoNoReporting only
Creative ManagerYesCreatives onlyNoNoAd creative teams
Campaign ManagerYesYesNoNoUsual agency media buying
Account ManagerYesYesYesNoAgency lead on the account
Account Billing AdminYesYesYesYesUsually the client; one per account

LinkedIn Ads Access Checklist

  • First-degree LinkedIn connection with the client contact
  • Correct ad account selected (clients often have more than one)
  • Campaign Manager role (or Viewer / Account Manager as scoped)
  • Company Page role requested only if organic posting is in scope
  • Invitation accepted and account visible in Campaign Manager

Frequently asked questions

How do I give an agency access to LinkedIn Ads?

Connect with them on LinkedIn, then in Campaign Manager open Account Settings → Manage Access, add their profile, and assign Campaign Manager. They must accept the invitation.

Does Company Page admin include LinkedIn Ads access?

No. Page roles cover organic posting and page analytics. Sponsored campaigns need a separate Ad Account role in Campaign Manager.

What LinkedIn Ads role should an agency request?

Campaign Manager for creating and editing campaigns without billing. Viewer for reporting. Account Manager if the agency lead must add teammates. Leave Account Billing Admin with the client.

Why can't the client find me when adding LinkedIn access?

LinkedIn only lists first-degree connections in that search. Send a connection request, wait for accept, then try Manage Access again on the right ad account.

Simplify with AuthHub

Skip the connection-and-Manage-Access loop. Send one link for LinkedIn Ads and the other platforms on the request.

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