Which role to ask for, by task
One row per job. Ask for the role in the second column and nothing broader: the smallest role that does the job is easier for the client to approve, easier to audit, and simpler to remove when the work ends.
Role by taskscroll →
| Task | Ask for | Access type |
|---|---|---|
| Run ads | Operator | Partner access |
What the client needs before starting
Only someone with these rights can add the agency. If your contact doesn't have them, ask who does first.
- TikTok AdsAdmin on their TikTok Business Center. Only Business Center admins can share assets with partners.
Step-by-step pages for TikTok Ads
Run ads
- What TikTok access do I need to run ads for a client?→ Operator · Operator on the one ad account (Analyst for reporting-only).
What the client clicks
The top-level clicks in TikTok Ads. Each task page above has the exact role to pick at the last step.
- Log in to TikTok Business Center and click Partners in the left menu.
- Click Add partner and enter the agency's Business Center ID.
- Answer the media agency partnership prompt (Yes or No) and click Next.
- Select the ad account, set Operator, click Next, then Confirm.
What breaks if the role is wrong
- Too low · Run adsAnalyst: view-only.
- Too high · Run adsAdmin includes account settings.
- Gotcha · Run adsAssigning Admin or Operator asks whether you're the primary media agency; agree the answer first.
Copy this access request
One message for every TikTok Ads role above. Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://ads.tiktok.com/resources/help/article/invite-partners-into-tiktok-business-center · checked Oct 14, 2026
- https://ads.tiktok.com/help/article/how-to-assign-accounts-or-assets-to-partners-in-business-center · checked Oct 14, 2026
- https://ads.tiktok.com/resources/help/article/about-assets-and-asset-level-permissions · checked Oct 14, 2026
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