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What TikTok access do I need to run ads for a client?

Last updated · roles checked against TikTok Ads help

The short answer

Ask for Operator on the ad account, shared to your Business Center as a partner. Operator can create and edit ads, manage audiences and finance, but not ad account settings. Analyst is view-only.

What to ask for

Ask for
Operator Partner access
Minimum safe access
Operator on the one ad account (Analyst for reporting-only).
Client needs
Admin on their TikTok Business Center. Only Business Center admins can share assets with partners.

Ask for Operator and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.

What the client clicks

Send these steps to the person who holds admin on their tiktok business center. only business center admins can share assets with partners. Tick them off as you go.

TikTok Ads: Run ads0 / 4

What breaks if the role is wrong

  • Too lowAnalyst: view-only.
  • Too highAdmin includes account settings.
  • GotchaAssigning Admin or Operator asks whether you're the primary media agency; agree the answer first.
  • GotchaOnly Business Center Admins can add partners.
  • GotchaOperator includes Manage finance; keep that in mind if billing should stay with the client.
  • GotchaAssigning Admin or Operator asks whether you're the primary media agency.

Copy this access request

Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

Sources

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