Which role to ask for, by task
One row per job. Ask for the role in the second column and nothing broader: the smallest role that does the job is easier for the client to approve, easier to audit, and simpler to remove when the work ends.
| Task | Ask for | Access type |
|---|---|---|
| View reports | Read-only | User access |
What the client needs before starting
Only someone with these rights can add the agency. If your contact doesn't have them, ask who does first.
- Google AdsAdmin access on the Google Ads account.
Step-by-step pages for Google Ads
View reports
- What Google Ads access do I need to view a client's reports?→ Read-only · Read-only. Email-only is lower but only receives notification emails and reports; it can't open campaigns.
What the client clicks
The top-level clicks in Google Ads. Each task page above has the exact role to pick at the last step.
- Sign in to Google Ads.
- Open Admin → Access and security → Users.
- Click +, enter the agency's email, choose Read-only.
- Send the invitation.
What breaks if the role is wrong
- Too low · View reportsEmail-only: no access to campaigns or the reporting UI.
- Too high · View reportsStandard can edit campaigns and some billing settings.
Copy this access request
One message for every Google Ads role above. Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/google-ads/answer/9978556 · checked Oct 13, 2026
Last updated
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Related
How to give agency access to Google
Every Google product, one page.
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Google Ads access guide
The long-form walkthrough, beyond the role table.
Not sure? Use the access level picker
Answer two questions and get the level to request.