How to give agency access to Google Business Profile

01Which role to ask for, by task

One row per job. Ask for the role in the second column and nothing broader: the smallest role that does the job is easier for the client to approve, easier to audit, and simpler to remove when the work ends.

02What the client needs before starting

Only someone with these rights can add the agency. If your contact doesn't have them, ask who does first.

• Google Business ProfileOwner of the Business Profile.

03Step-by-step pages for Google Business Profile

04What the client clicks

The top-level clicks in Google Business Profile. Each task page above has the exact role to pick at the last step.

1. Open the Business Profile (search the business name on Google while signed in, or business.google.com).
2. Open the menu → Business Profile settings → People and access.
3. Click Add, enter the agency's email.
4. Choose Manager and invite.
5. The agency accepts the email invite.

05What breaks if the role is wrong

• Gotcha · Manage the listing, posts and reviewsNew users wait 7 days before some actions are available.
• Too high · Manage the listing, posts and reviewsOwner / primary owner can remove the business's own staff and delete the profile.

06Copy this access request

One message for every Google Business Profile role above. Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

07Sources

• https://support.google.com/business/answer/3403100 · checked Oct 13, 2026

Last updated Oct 14, 2026