What to ask for

Ask for: Manager User access
Minimum safe access: Manager on the one profile.
Client needs: Owner of the Business Profile.

Ask for Manager and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.

What the client clicks

Send these steps to the person who holds owner of the business profile. Tick them off as you go.

Google Business Profile: Manage the listing, posts and reviews0 / 5

Open the Business Profile (search the business name on Google while signed in, or business.google.com).
Open the menu → Business Profile settings → People and access.
Click Add, enter the agency's email.
Choose Manager and invite.
The agency accepts the email invite.

What breaks if the role is wrong

GotchaNew users wait 7 days before some actions are available.
Too highOwner / primary owner can remove the business's own staff and delete the profile.

Copy this access request

Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

Client nameYour agency emailAuthHub link (optional)

Hi [Acme], to manage your Google listing we need Manager access (not Owner). Business Profile settings → People and access → Add → [access@youragency.com] → Manager. Link: [your AuthHub link]