What to ask for
- Ask for
- Standard User access
- Minimum safe access
- Standard on the one Google Ads account. Admin only if you'll manage users, product links or advertiser verification.
- Client needs
- Admin access on the Google Ads account (only Admins can give account access).
Ask for Standard and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds admin access on the google ads account (only admins can give account access). Tick them off as you go.
What breaks if the role is wrong
- Too lowRead-only: you can view campaigns and run reports but every campaign edit fails.
- Too lowEmail-only: notifications and reports only, no campaign view.
- Too highAdmin can give account access, add or remove product links and accept or unlink manager accounts.
- GotchaMonthly invoicing or a credit line needs an Admin user.
- GotchaStandard can create conversions from GA4 key events but can't link GA4 to import conversions; that's Admin.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/google-ads/answer/9978556 · checked Oct 14, 2026
- https://support.google.com/google-ads/answer/6372672 · checked Oct 14, 2026
Last updated
Skip the back-and-forth. Send one AuthHub link.
One branded link walks each client through official invites on 15+ platforms. $29/$79/$149 a month for 5/20/50 active clients.
Related
Part of Google Ads access
Every role on Google Ads, one page.
What Google Ads access do I need to view a client's reports?
Ask forRead-only
How to link a client's Google Ads account to your MCC
Ask forManager account link (accepted by a client Admin)
What access do I need to link a client's Merchant Center to Google Ads?
Ask forAdmin (Merchant Center) — or have the client do the link
Google Ads access guide
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.