What to ask for
- Ask for
- Edit (container permission) User access
- Minimum safe access
- Edit on the one container, User (not Administrator) at account level.
- Client needs
- Administrator on the Tag Manager account that owns the container.
Ask for Edit (container permission) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds administrator on the tag manager account that owns the container. Tick them off as you go.
What breaks if the role is wrong
- Too lowRead: you can browse tags, triggers and variables but can't make changes.
- GotchaEdit can't create versions or publish. Approve can create versions but not publish. If you need to ship changes yourself, ask for Publish.
- Too highAdministrator at account level can create containers and change user permissions. Agencies don't need it.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/tagmanager/answer/6107011 · checked Oct 14, 2026
Last updated
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Related
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Every role on Google Tag Manager, one page.
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Ask forPublish (container permission)
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All platform access guides
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.