What to ask for
- Ask for
- Standard User access
- Minimum safe access
- Standard on the one Merchant Center account.
- Client needs
- Admin access on Merchant Center (only admins add people).
Ask for Standard and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds admin access on merchant center (only admins add people). Tick them off as you go.
What breaks if the role is wrong
- Too lowWithout access you can't fix disapprovals or feed errors.
- GotchaStandard can't link Google Ads; see /access/merchant-center/link-google-ads.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/merchants/answer/12160472 · checked Oct 14, 2026
Last updated
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Related
Part of Google Merchant Center access
Every role on Google Merchant Center, one page.
What access do I need to link a client's Merchant Center to Google Ads?
Ask forAdmin (Merchant Center) — or have the client do the link
How to get collaborator access to a client's Shopify store
Ask forCollaborator account with selected permissions
What Google Ads access do I need to manage a client's campaigns?
Ask forStandard
All platform access guides
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.